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Measuring Effectiveness

  • October 26, 2018

Brand and advertising tracking research has long been a trusted tool for marketers to measure the effectiveness of advertising and other marketing initiatives. Even during the time when the media landscape was dominated by television, advertising effectiveness measurement was a complex task, which required a diligent approach and a sound understanding of how media interacts with consumers and vice versa.

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Excelsior College

Albany Billboards – Putting Your Business on the Map

  • September 15, 2018

Business advertising is a necessary element for a venture to grow and be known. The lack of an effective advertisement agenda is most likely to kill any business plot you are intending to engage in. Televisions, radios, newspapers and the Internet have been very helpful in promoting one’s business to the world. As the competition tightens, more and more advertising ideas are set out to conquer the minds of the consumer. Companies spend a great fortune to create the best product ad or business ad.

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Promoting Your Business on Facebook

  • September 9, 2018

Social networking sites are one of the most recent and powerful marketing tools for businesses today. As Facebook has the largest network of users, it would be foolish to ignore its potential.

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5 Pitfalls of Daily Deal Sites for Small Businesses

  • August 24, 2018

Small business owners may be tempted to add daily deal sites to their advertising mix. The expectation is that a daily deal offer significantly boosts sales and ultimately the company’s profits, secures new customers, and results in long-term brand engagement. Think again.

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